About SWPB
Our Story
Three Years of Excellence
In 2024, BellaFlora Events (The Biz Angels) and V&T Events came together with a shared vision: to elevate the swimwear experience in Palm Beach County and create something far beyond a traditional fashion weekend. What began as a collaboration quickly evolved into a powerful partnership rooted in creativity, community, and a commitment to showcasing the very best of the Palm Beaches.
Together, we set out to build a full season of fashion, entertainment, and cultural experiences—not just a single weekend. From runway shows and designer showcases to influencer activations, celebrity appearances, wellness integrations, and high‑energy entertainment, our mission is to highlight the vibrant talent, luxury lifestyle, and unique spirit of Palm Beach County.
As we continue to grow, our vision remains clear: to elevate, innovate, and redefine what a swimwear and resort‑wear experience can be. With each season, we aim to push boundaries, create unforgettable moments, and bring together designers, creators, brands, and audiences in ways that inspire and uplift.
This is just the beginning. The future of Swim Week of The Palm Beaches is bright, bold, and built to evolve for years to come.
Mission & Values
What We Stand For
We believe in professionalism, diversity, and integrity—values that guide every decision we make. Our mission is to uplift talent and deliver excellence to every brand we work with.
Authenticity
We celebrate unique beauty and individuality, empowering our talent to shine as their true selves.
Diversity
Our roster reflects the beautiful diversity of the world, representing all backgrounds and identities.
Excellence
We maintain the highest standards in talent development, client service, and industry ethics.
Meet the Team
Leadership
Izzy Rosales
Partner
Victor Concepcion
partner
Tori Pickard
Partner
What Sets Us Apart
Swim Week of the Palm Beaches is more than a fashion event—it's where luxury, wellness, fitness, and culture converge. By combining world-class runway shows with immersive experiences, emerging sports, wellness programming, and exclusive networking opportunities, we create a one-of-a-kind destination experience unlike any other swim week in the country.
Swim Week of the Palm Beaches
Swim Week of The Palm Beaches unfolds as a dazzling week long celebration, showcasing the pinnacle of fashion, music, culinary wonders, and captivating entertainment.
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